The summer of 2018 was defined by a few key cultural moments, including an excessive amount of well-documented celebrity vacations to Italy, Prince Harry and Meghan Markle's royal wedding, and a seemingly unlimited number of Instagram posts featuring the Aperol spritz.
In 2019, a new apГ©ritif seems to be encroaching upon Aperol's popularity. Haus is a brand new, all-natural apГ©ritif with a lower alcohol content than standard hard liquors and a whopping seven times less sugar than Aperol. Distilled from California grapes and made with fresh herbs and botanicals like elderflower, grapefruit, hibiscus, cinnamon, and lemon, it's a flavorful, refreshing drink that's already making waves in the alcohol industry. In fact, the brand's first batch sold out in just 12 hours.
"We created Haus because we were looking for a better way to drink and we just couldn't find anything out there that worked for us," Haus co-founder and co-CEO Helena Price Hambrecht tells MyDomaine. "We were tired of all the alcohol and sugar, the food colorings, the fake flavors, and the outdated aesthetics," she continues.
Along with co-founder Woody Hambrecht, the third generation winemakers created Haus on their farm in Sonoma County, California. With streamlined, natural ingredients, no preservatives or additives, a low-ABV, and a chic bottle to boot, it's no mystery why their first batch sold out so quickly. Now, they're selling about two bottles a minute of their second batch, which launched this July.
The light apГ©ritif is made for mixing or enjoying on its own. Drink it up chilled and served in a wine glass, pair it with a splash of club soda and prosecco with lemon, or try it with mezcal and a lime.
"The alcohol industry hasn't changed in 100 years, and we're so excited to finally give people what they want-a better way to drink," Hambrecht adds. Head to Haus to give the next big thing in alcohol a try.Haus Citrus & Flower, Set of 2 $70Shop
Up next: 34 of summer's coolest cocktails from the country's hottest hotels.